My weather is 100% viewer-driven. Because I believe that the viewer trumps all, I'm sure if you could talk to viewers here, you'd hear that they consider my forecasts to be the most accurate they've ever seen, that I use graphics that are simple and amplify the story, and perhaps most importantly, that they appreciate the style of Weathertainment.

Ever notice how all the weather person does today is stand in front of a screen and point at numbers, telling us what we can already see? Do you find that "engaging"? Neither do most people. "Story-tellers" are a forgotten lot. That's one of the goals of Weathertainment - to engage the viewer by telling a story.

Weathertainment  connects with the viewer in a way that eliminates the boundary between them and the TV screen.

Here are my goals for every weathercast;
1. Give viewers a highly reliable forecast,
2. Teach them something they didn't know 5 minutes ago
3. Get them to smile, at least once.

Lofty but attainable goals. 

I hope you enjoy Weathertainment, and please remember to contact me if you have any feedback.

Thank you,
Jeff Matthews